The Design Process
After researching different websites about bakery companies and sustainability sites, I found three websites that are the inspiration for this project LOAF, Days bakery and Paul Rhodes bakery for the traditional bakery. The reasons for choosing this website are that there are easy to navigate through the site, the information is clear and easy to reach the contact details. As a user of these three websites, I can review them well. The experience of navigating the sites is user friendly and smooth.
LOAF
- https://loafonline.co.uk
On their website, you can access recipes, voucher discounts, and all the information about the bakery the last news. The website is simple but works very well with the business. All the data is gathered in a way that is easy to find. You can create an account with them and purchase your products.
This company website is similar to what we want to create one of the things is that the overlook is a traditional and welcoming website like a website for small businesses in your local area. It is designed for local people, so you don’t have fancy images that look unrealistic. The photos are essential because you don’t want a sell an ideological product or a Pinterest image that is not what you sell. That is why I find this website an excellent example of what we should do for the small website project.
Days Bakery
- https://daysbakery.com/our-food/
The Days Bakery is a brand of gourmet bakery. On their website, you can find different products with their prices displayed as a menu. The brand identity of the bakery is well demonstrated on their site with the correct typography and colours. The bakery’s story is easy to find about sustainability, contact, and location.
This website is an excellent example of brand identity and how it is developed in all the small details from the typography, the colours and the logo and what the brand wants to transmit to the customer. On the other hand, this business is similar to a chain store that you can find in different locations. One f the things that we are missing is that it is not focused on local customers or small businesses is projected for a big company with different locations. We learn from this website the site’s identity and how we can integrate it into the Richardson bakery.
Paul Rhodes Bakery
- https://paulrhodesbakery.co.uk
The Paul Rhodes Bakery is a site designed to create an experience. The images on the front page make you buy their products straight away. All the information about the business is easy to find. They respect all the branding on their website. One of the things that I can highlight is that they show you the ingredients that their products are made. You cannot purchase any product online, but you can visit the store. The information about the location and the map is on the site.
I choose this site because of the navigation. And the navigation is the key for our small website project. It is simple and easy to find all the information, so it is an excellent example of a web design structure. The photographs want you to buy all the ingredients from the website and how they saturate the colours and highlight some points through photoshop to make them irresistible.
